Privacy Policy

Last Updated: 5/22/2026


This Privacy Policy (“Policy”) applies to the Discover Niagara website, the Discover Niagara app, and related digital services (collectively, the “Services”) provided by the Niagara Falls National Heritage Area and powered by the Visit Widget platform. This Policy describes how information may be collected, used, and disclosed through the Services.


By accessing or using the Services, you agree to the terms of this Privacy Policy. If you do not agree with this Policy, please do not use the Services. We may update this Policy periodically, and continued use of the Services after changes are posted constitutes acceptance of those changes.


Residents of California may be entitled to certain rights regarding their personal information under California law.


Our Services are not intended for children under 13 years of age. If you are under 13, please do not use the Services or submit any personal information.


1. Information We Collect

User-Provided Information

We may collect information you voluntarily provide when using the Services, including:

  • Name
  • Email address
  • Account login information
  • Interests and preferences
  • Saved itineraries, attractions, tours, and events

Location Information

With your permission, the Discover Niagara app may collect location data from your mobile device to:

  • Provide nearby recommendations and experiences
  • Deliver location-based notifications
  • Improve user experience and analytics

Location information may be collected periodically while using the app.

Device Information

We may collect technical information from your device, including:

  • Device type and operating system
  • App usage information
  • Wi-Fi or Bluetooth signal strength
  • Crash and performance analytics
  • Notification preferences

Unique Identifiers

The Services and underlying platform providers may generate and use identifiers including:

  • User ID
  • Plan ID
  • OneSignal Player ID
  • Firebase Instance ID
  • Bluedot User ID
  • IDFA (Identifier for Advertisers)

These identifiers help support notifications, saved itineraries, analytics, app functionality, and personalized experiences.

Cookies and Similar Technologies

The website may use cookies and similar technologies to:

  • Remember preferences
  • Improve website functionality
  • Analyze usage patterns

You may disable cookies through your browser settings, though certain features may not function properly.

Non-Identifying Information

We may collect aggregated or anonymized information that does not directly identify you.

2. Analytics and Usage Data

The Discover Niagara app and website may use Fathom Analytics, a privacy-focused analytics platform, to help us understand how users interact with the Services and improve the overall user experience.

Fathom Analytics:

  • Does not use cookies
  • Does not track users across websites or apps
  • Does not collect personal data
  • Does not store personally identifiable information

Analytics information is collected only in aggregated and anonymized form to help improve functionality, content, and performance of the Services.

More information about Fathom Analytics’ privacy practices is available here:
 Fathom Privacy Policy

3. How We Use Information

We may use collected information to:

  • Create and manage user accounts
  • Save itineraries and preferences
  • Provide personalized recommendations
  • Improve website and app functionality
  • Analyze usage trends and engagement
  • Deliver push notifications and location-based alerts
  • Respond to inquiries and provide support
  • Communicate updates, events, and promotions
  • Maintain security and prevent misuse of the Services

4. Sharing and Disclosure of Information

We may share information with trusted third-party vendors and service providers who support operation of the Services and agree to maintain confidentiality.

We may disclose information:

  • When required by law or legal process
  • To protect the rights, safety, or property of users or the Services
  • In connection with a merger, acquisition, reorganization, or transfer of assets

We do not sell personal information to third parties.

5. Managing or Deleting Your Information

Users may be able to edit account information directly within the Services.

You may request deletion of your personal information by contacting us. While we make reasonable efforts to process deletion requests promptly, some information may remain temporarily in backups, caches, or archived systems.

6. Third-Party Services and Links

The Services may include links to third-party websites, businesses, attractions, ticketing systems, or social media platforms. We are not responsible for the privacy practices or content of third-party services.

Users access third-party services at their own discretion and risk.

7. Data Security

We use commercially reasonable safeguards to help protect personal information. However, no internet transmission or electronic storage method can be guaranteed completely secure.

Users are encouraged to use secure devices, updated software, and safe internet practices when using the Services.

8. Cross-Border Data Transfers

Information collected through the Services may be processed or stored on servers located outside your state, province, or country, including within the United States.

By using the Services, you consent to such transfers and processing.

9. Contact Information

If you have questions regarding this Privacy Policy or would like to request access to or deletion of your information, please contact: info@discoverniagara.org