Privacy Policy

Last Updated: 3/13/2025

This Privacy Policy describes how Niagara Falls National Heritage Area, Inc. ("we," "our," or "us") collects, uses, and protects information when you use the Discover Niagara mobile application (the "App").


This policy applies to users of the App distributed through the Apple App Store and Google Play Store.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We are committed to collecting only the minimum data necessary to operate and improve the App.

1. Information You Provide

You may voluntarily provide certain information when interacting with the App, including:

  • Name
  • Email address
  • Messages sent through support forms or feedback features

This information is collected only if you choose to provide it.

2. Automatically Collected Information

When you use the App, certain limited information may be collected automatically, including:

  • Device type
  • Operating system and version
  • App version
  • General usage information (such as pages or features accessed)
  • Crash reports and diagnostic data

This information is used solely to maintain and improve the performance and reliability of the App.

We do not use this information to personally identify users.

3. Analytics

The App may use Fathom Analytics, a privacy-focused analytics platform, to help us understand how users interact with the App.

Fathom Analytics:

  • Does not use cookies
  • Does not track users across websites or apps
  • Does not collect personal data
  • Does not store personally identifiable information

Analytics data is collected in an aggregated and anonymized form to help improve the App experience.

More information about Fathom’s privacy practices can be found at:
https://usefathom.com/privacy


How We Use Information

We may use collected information to:

  • Provide and maintain the App
  • Improve functionality and user experience
  • Monitor app performance and stability
  • Respond to support or feedback inquiries
  • Detect, prevent, and address technical issues
  • Comply with legal obligations

We do not sell, rent, or trade personal information.


Data Sharing and Disclosure

We do not share personal information with third parties except in the following limited circumstances.

Service Providers

We may share limited information with trusted service providers that support the operation of the App, such as:

  • Cloud hosting providers
  • Analytics services (such as Fathom Analytics)
  • Customer support tools

These providers only receive the information necessary to perform their services and are required to protect your information.

Legal Requirements

We may disclose information if required to do so by law or in response to valid legal requests from government authorities.

Business Transfers

If Niagara Falls National Heritage Area, Inc. is involved in a merger, acquisition, or asset sale, user information may be transferred as part of that

transaction.


Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure.

However, no electronic storage system or method of transmission over the internet can be guaranteed to be completely secure.


Data Retention

We retain information only for as long as necessary to:

  • Operate and maintain the App
  • Fulfill the purposes described in this policy
  • Comply with legal obligations

Aggregated analytics data may be retained longer to help improve the App.


Your Privacy Rights

Depending on your location, you may have the right to:

  • Access personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of personal data
  • Withdraw consent to data processing where applicable

To make a request, please contact us using the information below.


Children's Privacy

The App is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that personal information has been collected from a child under 13, we will take steps to delete that information promptly.


Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices or policies of those third parties.


Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted within the App or on our website with a revised "Last Updated" date.

Your continued use of the App after changes indicates acceptance of the updated Privacy Policy.


Contact Information

If you have any questions about this Privacy Policy, you may contact us at:

Niagara Falls National Heritage Area, Inc.
PO Box 1932
Niagara University, NY 14109
Email: apps@discoverniagara.org
Website: https://discoverniagara.org


Apple App Store Privacy Disclosure Summary

For App Store compliance, the App may collect:

Data Not Linked to You

  • Usage Data
  • Diagnostics

Data Linked to You (only if voluntarily provided)

  • Contact Information

Data is used solely for App functionality, analytics, and performance monitoring.



Google Play Data Safety Summary

The App may collect:

  • App activity (analytics)
  • Diagnostics (crash reports)
  • Contact information (if voluntarily submitted)

Data is:

  • Not sold
  • Not used for advertising
  • Not used for tracking across apps or websites
  • Used only for app functionality and analytics